Marketing Planning

Part of an overall business plan and a comprehensive strategic plan, a marketing plan details the marketing objectives, strategies and tactics needed to achieve the objectives outlined in the business plan and strategic plan.

Examples of services available from Outcomes include:

• Identification of outcomes and objectives 

• Market analysis

• Strengths, weaknesses, opportunities and threats (SWOT) analysis

• Product analysis (features and benefits)

• Target markets

• Strategy selection and matching techniques

• Identification of metrics

• Implementation and evaluation plans

Experience