Marketing Planning

Part of an overall business plan and a comprehensive strategic plan, a marketing plan details the marketing objectives, strategies and tactics needed to achieve the objectives outlined in the business plan and strategic plan.

Examples of services available from Outcomes include:


  • Identification of outcomes and objectives 

  • Market analysis

  • Strengths, weaknesses, opportunities and threats (SWOT) analysis

  • Product analysis (features and benefits)

  • Target markets

  • Strategy selection and matching techniques

  • Identification of metrics

  • Implementation and evaluation plans


  • Product Manager for Limitorque Corporation

  • Virginia Community College System

  • Center for Advanced Engineering and Research Integrated Control Room Operator Performance Laboratory (INCONTROL)

  • Spectrum Management Research Testbed for Health Care (SMART-HC)

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