Marketing Planning
Part of an overall business plan and a comprehensive strategic plan, a marketing plan details the marketing objectives, strategies and tactics needed to achieve the objectives outlined in the business plan and strategic plan.
Examples of services available from Outcomes include:
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Identification of outcomes and objectives
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Market analysis
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Strengths, weaknesses, opportunities and threats (SWOT) analysis
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Product analysis (features and benefits)
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Target markets
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Strategy selection and matching techniques
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Identification of metrics
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Implementation and evaluation plans
Experience
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Product Manager for Limitorque Corporation
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Virginia Community College System
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Center for Advanced Engineering and Research Integrated Control Room Operator Performance Laboratory (INCONTROL)
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Spectrum Management Research Testbed for Health Care (SMART-HC)
